BRP Inc., a global leader in powersports products and boats, has been recognized for its innovative and trend-setting designs with five Good Design USA awards. The awards celebrate and reward products with iconic contemporary designs, and all five BRP products that were submitted for consideration were rewarded.
The Advex helmet, designed for snowmobilers, introduces a new paradigm for the active trail rider. It provides winter enthusiasts with advanced protection from the cold and humidity, while prioritizing comfort and functionality. The helmet features advanced safety features and an innovative communications system that enhances the riding experience.
The Sea-Doo Explorer Pro, a personal watercraft (PWC), is designed for adventure and discovery on the water. It offers unparalleled comfort and a pleasant ride with its padded seat, knee pads, and adjustable handlebars. The PWC’s massive storage capabilities, fuel-efficient load hauling power, and unmatched stability make it ideal for multi-day rides.
The Manitou Cruise pontoon boat redefines pontoon design with its bold and innovative approach. Made almost entirely of recyclable materials, it combines modernity, luxury, and functionality. The boat’s Rotax S outboard engine, with Stealth technology, maximizes usable space on board and reduces noise and vibration.
The Lynx Shredder, inspired by the Finnish word “sisu,” pays homage to Scandinavian design. It is a rugged yet lightweight machine designed for playing in deep snow. The design team focused on delivering a minimalist, lighter machine while offering the precision and control required for challenging snow conditions.
The Ski-Doo MXZ X-RS, considered a benchmark by industry experts, is the ultimate trail snowmobile. It features improved visibility with signature “two-eye” LED lights and an industry-first Smart-Shox suspension that provides ideal suspension response for maximum comfort and stability.
In addition to the Good Design USA awards, BRP’s Design & Innovation team collected a total of 12 awards in 2023 from prestigious design competitions around the globe. The Sea-Doo Explorer Pro received recognition from Good Design Japan and Good Design Australia, as well as the National Marine Manufacturers Association’s Innovation Award. BRP’s Rotax S outboard engine was also recognized for its ground-breaking innovation.
As BRP celebrates its 20th anniversary, its success can be attributed to its “yellow blood” culture, built on core values of passion, drive, ingenuity, and trust. The company continues to share unique experiences with the world while pursuing its commitment to inclusivity and fighting against intimidation.
BRP Inc. is a global leader in powersports products, propulsion systems, and boats. With a portfolio of industry-leading brands, including Ski-Doo, Lynx, Sea-Doo, Can-Am, Alumacraft, Quintrex, Manitou, and Rotax, BRP offers exhilarating adventures and access to experiences across different playgrounds. The company is committed to growing responsibly and is exploring electric models and new low voltage and human-assisted product categories.
With its innovative designs and commitment to elevating the riding experience, BRP continues to shape the future of mobility and inspire the industry with its award-winning products.
Source: BRP Inc.
